SIW Insider Intelligence: How to Create a Next-Gen Event

March 21, 2023

In SIW, PSA Director of Events Jennifer Anderson shares a guide to post-pandemic planning for your customer events.

The world of in-person events has changed post-pandemic, and planners are often challenged to make one event stand out from its many competitive live events. Integrators looking to host their own events for customers must be mindful of the post-pandemic events landscape.

Event planners had to be agile during the pandemic and quickly pivot to a new way of doing business. They were creative and innovative beyond expectations, and attendee expectations have risen in turn – creating demand for more in-person events.

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