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SIW Insider Intelligence: How to Create a Marketing Plan with Marissa Vacek

In SIW, PSA Marketing Agency Managing Director Marissa Vacek shares how to craft a roadmap that enables marketing and sales teams to meet goals and align messaging in the marketplace.

Like most things in life, planning ahead makes obtaining goals and achieving success a reality. Marketing is no exception. To truly stand out and achieve marketing success, businesses need a well-crafted go-to-market (GTM) plan.

GTMs are a roadmap that enables marketing and sales teams to craft goals and align messaging in the marketplace. Consider them a marketing playbook that can be crafted annually, quarterly, or monthly and customized to individual needs, depending on marketing goals and objectives.

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