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PSA TEC 2025 was held in Denver, Colorado, March 9-12. This year’s event was crafted to inspire and connect security professionals at every level through valuable networking opportunities, educational sessions, technology certifications, engaging panels and interactive workshops that explored emerging trends and offered professional development. In addition to the return of on-site certifications and technician attendees, we also welcomed the 2025 class of TEC Fellows. This program aims to accelerate the careers of rising leaders in the security industry by providing them with an all-expenses-paid trip to TEC.

New this year, PSA sponsors hosted TEC Under the Big Top, a carnival-inspired networking event. Likewise, we invited back Access Control Brief's CEO Lee Odess for Industry Unplugged sessions on the main stage, where he hosted fireside chat-style conversations with leading industry experts. The event hosted more than 500 attendees representing 97 of PSA’s most progressive owner and member companies and 44 technology sponsors. A big thank you to the sponsors, speakers and attendees who participated to make it a successful TEC 2025!

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Mark your calendars! TEC 2026 is headed back to Denver on April 21-24 at the Gaylord Rockies Resort & Convention Center.

HIGHLIGHTS

Relive your TEC 2025 experience, or see what you missed in our highlight reel below!

EDUCATION RECAP

The PSA TEC 2025 education program provided four days of sessions covering business and leadership, sales strategy, operations, digital transformation and soft skills for PSA members and owners and reintroduced on-site technology certifications, led by P3 and industry partners. The keynote was delivered on the morning of Wednesday, March 12.

Keynote - Sell for Impact: Delivering Value and Winning Customers in the New Economy

Sales and Leadership Expert Ryan Estis took the stage to present Sell for Impact: Delivering Value and Winning Customers in the New Economy. In his session, Ryan highlighted the importance of empathy in fostering and maintaining strong customer relationships. Using compelling stories and practical insights, he demonstrated how to humanize the sales process, driving long-term business growth and building lasting customer loyalty in today’s dynamic market.

Economic Update - Navigate the Economy: Prepare for Takeoffs and Landings

PSA welcomed back economists Jeremy Bess and Patrick Luce for the economic update, where they shared data-driven insights and connections between the industry’s microeconomic environment and global trends seen everyday, providing tools to see through the “noise” of mainstream media and foster well-informed decision-making.

Industry Unplugged with Lee Odess

PSA was thrilled to welcome back Access Control Brief CEO Lee Odess for Industry Unplugged, a fireside chat-style session that invited industry leaders up to the main stage for candid conversations with Lee, from company updates to overall industry insights.

Hanwha Vision Americas Executive Vice President of Sales & Operations Tom Cook, Access Control Brief CEO Lee Odess

Genea CEO & President Michael Wong, Access Control Brief CEO Lee Odess

Access Control Brief CEO Lee Odess, HID Vice President & Head of Business Daniel Gundlach, HID Vice President & Head of Mobile Sanjit Bardhan

InnovateTEC Sessions

New to TEC this year, InnovateTEC sessions offered high-level insights into our P3 partners’ emerging technologies, giving our network the opportunity to stay ahead of the curve with our leading solutions providers.

Nick Simon, Alvarado dormakaba Group

Stephen Oliva, Altronix

Main Stage Session - Innovator's Rountable: Disrupting Security Norms

During this "Shark Tank"-style session, PSA's Matt Barnette joined acre security's Chris Smith, Wavelynx's Rob Lydic, i-PRO Americas Inc.'s Will Knehr, Milestone's Tim Palmquist and Zenitel's Dan Rothrock on the main stage to discuss cutting-edge ideas and strategies reshaping the security industry. Each industry leader prepared a pitch to the audience, allowing them to vote on which innovation holds the greatest potential to redefine security norms. Congratulations to Wavelynx for delivering the winning pitch!

Main Stage Session - Through the End User's Lens

We started day two off with the education session Through the End User's Lens, featuring John Nemerofsky, Bill Sower, Ryan Amsbury and Shanel Balloo. These leading industry experts highlighted the perspectives of end users, sharing real-world challenges, needs and success stories from those who rely on integrators to meet their security goals.

SAGE Integration COO John Nemerofsky, Gartner Senior Director - Physical Security Operations Bill Sower, Jefferson County Public Schools Group Leader GLL Fire, Security & Electronics Ryan Amsbury, Salesforce Senior Manager - New Technology & Innovation Shanel Balloo

Main Stage Session - State of the Industry

This year's State of the Industry brought together a diverse panel of visionaries to discuss insights into the security industry from key challenges to trends that impact systems integrators, manufacturers and security professionals. The panel left attendees with a deeper understanding of what shapes the future of the industry along with actionable strategies to stay ahead of the curve.

PSA's Matt Barnette, Security Industry Association (SIA)'s Geoff Kohl, Minuteman Security and Life Safety's Ron Oetjen, HID Physical Access' Stephenie Haldane, Egis Capital Partners' Robert Chefitz

Stockholder Meeting: Maximize Your Membership

PSA's Senior Director of Learning and Marketing Brooke Erickson invited several PSA leaders up to the main stage to discuss PSA's evolution, benefits and services available to our membership, showing attendees how to leverage our resources from technology partnerships to financial strategies.

PSA's CFO Allen Riggs, CEO & President Matt Barnette, CXO Candice Aragon

PSA's Senior Director of Learning & Marketing Brooke Erickson, Regional Sales Manager (Southeast) Erica Swope, Senior Director of Sales (East) Ben Shour, Director of Inside Sales Mark Alig, Director of Sales (Central) Kelly Smith, Director of Sales (West) Tori Lovelace

PSA Board of Directors

Certifications

Certification opportunities offered at TEC 2025 included: Advanced Project Management (APM), AMAG Symmetry Essentials Certification, Bosch G Series Certification, C-Cure 9000 Installer Maintainer, Field Project Management of Security Projects (FPM), LenelS2 OnGuard Fundamentals, SIA Security Project Management (SPM) Training

NETWORKING RECAP

TEC 2025 featured four premier networking opportunities to give integrators face time with top technology partners, from the Welcome Reception to TEC Under the Big Top, a carnival-inspired event with games, prizes and more.

Welcome Reception

On Sunday, March 9, we welcomed TEC attendees to Denver with an evening reception full of peer reunions and new connections.

Networking Lunch and Sponsor Raffles

On day two, our P3 sponsors hosted raffles for the attendees to visit partner booths and test their luck at winning elite prizes from a drone to Meta Glasses and up to $250 in gift cards.

Dine Around the World with Sponsors

Global cuisine met meaningful connections at the Dine Around the World with Sponsors on Monday, March 10. Attendees had the opportunity to explore new collaborations and relationships with our TEC sponsors while embarking on a global culinary journey and participating in a PSA Passport drawing.

TEC Under the Big Top: Carnival Night

Making its debut on Tuesday, March 11, we held our final networking event with TEC Under the Big Top: Carnival Night. Networking and fun took center stage as P3 parters Altronix, AMAG, Hanwha, HID, Johnson Controls, Milestone and Zenitel sponsored an incredible night filled with carnival games, prizes and unmatched collaboration.

AWARDS RECAP

Paul Marcus Award

We had the pleasure of announcing the Paul Marcus award at TEC 2025, named after a founding member of PSA and deemed the most prestigious award to be won at PSA. The 2024 Paul Marcus Award went to Diana Hanna-Bradley for her 20 years of service to PSA and instrumental role in the growth and success of the organization over the years.

PSA and Security Systems News Integrator of the Year and Bill Bozeman Awards

The Integrator of the Year and Bill Bozeman Awards, brought to you by PSA and Security Systems News, recognize the leading security systems integrators from smaller, local integrators all the way up to the big nationals.

Small Integrator of the Year: PSLA

Medium Integrator of the Year: Integrated Security Technologies

Large Integrator of the Year: NextGen Security

Bill Bozeman Award: Preferred Technologies

Technology Partner Achievement Awards

The PSA Technology Partner Achievement Awards recognize outstanding manufacturers, distributors and service providers based on customer service, shipping support, lead generation returns, product performance and cybersecurity precautions. PSA awarded Hanwha Vision America with the Nova Award for achieving highest partner sales and Intermountain Lock and Security Supply with the Rising Star Award for their exceptional partnership. To see all the award winners, read our news release here.

PSA Core Value Awards

Passion: acre security, Aiphone, Altronix, AMAG Technology, Johnson Controls, Velasea

Integrity: 3millID, ASSA ABLOY, Digital Watchdog, Farpointe Data, LenelS2, LifeSafety Power

Boldness: Bosch, comnet by acre, HID, Hirsch, Vicon, Windy City Wire, Zenitel

Service: Alvarado dormakaba Group, BCD, March Networks, Milestone, OpenEye, Seclock

Committee Awards

PSA Compass Rose Award

Laura Ede (Pavion), Kristi Short (Security Solutions NW), Craig Hixon (Ultimate Technologies Group)

PSA Committee Rising Tide Award

Mariah Khetem (SAF Technologies), Gabrielle Pike (Cook & Boardman Group), Meghan Conover (Lightwerks)

PSA Committee Chair Excellence Award

Josh Gregory (D/A Central)

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PSA Committee Full Sail Award

Tia Eskandari (Allied Universal), Scott Superfine (M&R Electronic Systems), Denise Niles (Alliance Security)

PSA Committee Ambassador Award

Elliot Gabriel (Preferred Technologies)

PSA Guiding Star of Service Award

Dustin Koenig (Security Solutions NW), Josh Akre (Northland Controls)

TEC Fellowship Winners

PSA was thrilled to award five first-time attendees with the TEC Fellowship, designed to propel the careers of emerging leaders in the security industry by sending them on an all-expenses-paid trip to TEC. Congratulations to our winners!

Thank You, Sponsors

A huge thank you to our incredible sponsors for your continued support and dedication to driving our network and industry forward. We couldn't have done PSA TEC 2025 without you, and we are so grateful for your partnership!

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