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PSA CXO Candice Aragon emphasizes the importance of security integrators prioritizing their customer experience. She argues that satisfied customers are the best form of advertising, surpassing traditional marketing efforts, and she shares a few strategies integrators can implement to elevate their customer experience.

The customer is always right … or so the saying goes. While, perhaps, an over-simplification, the essence of sentiment rings true: security integrators should be obsessed with providing an amazing experience for their customers. When we think of the most successful organizations in the world, many times, they have exemplary customer service. Chick-fil-A, USAA, American Express, Disney and Zappos are names that come to mind. Why is customer experience so important? As a marketer, it can be depressing to know that at the end of the day, the most successful lead generation tool is word of mouth.