PSA Announces All-Encompassing Education Track Lineup for 2019 ISC West

March 15, 2019
Providing Sessions For the Entire Business Structure with Topics on Leadership, RMR, Marketing and Cybersecurity During 2019 ISC West WESTMINSTER, CO-March 15, 2019 – PSA ( the world’s largest systems integrator consortium, today announced it will host an education track with sessions during ISC West in Las Vegas, NV on April 9-11, 2019. The PSA education track will be held exclusively on Tuesday, April 9.  Members of PSA Committees, PSA executive leadership team, and other industry experts will lead the six sessions that are included in the PSA Track. The sessions being offered will include:The Emerging Leader: The Change Agent in the Security IndustryApril 09, 2019, 8:30 AM - 10:00 AM, Sands 308/309

In today’s fast-paced business environment, organizations are in need of innovative and flexible leaders.  Emerging leaders should be the agents of change needed to lead their organizations to success.  Emerging leaders must rapidly learn and implement fundamental management skills, develop wide-ranging strategic perspectives, and take their leadership to the next level.  Attendees will discover key behaviors and essential skills needed in today’s marketplace for the evolving leaders of tomorrow.

Moderator: Chris Salazar-Mangrum, USAVPresenters: Anthony Berticelli, PSA; Henry Hoyne, Northland Controls; Sharon Shaw, Google, LLC.Succession Planning: Hiring, Retaining, and Developing Teams To Keep Your Business Running SmoothlyApril 09, 2019, 10:15 AM - 11:15 AM, Sands 308/309

We’ve all felt the pain of having a key position unfilled for months, getting bogged down behind training plans, or even postponing retirement because there is no identified backfill.  Whether you are an owner, manager, or an individual contributor, open positions can have an impact on your productivity.

Succession planning for all positions is critical to the continuity of business, employee retention, and short and long-term success for companies large and small.  In this session, panelists will identify how to succession plan for all positions, methods to stay on top of the process, and how to keep your company running on all cylinders through change.

Moderator: Chris Salazar-Mangrum, USAVPresenters: Anthony Berticelli, PSA; Paul Boucherle, Matterhorn Consulting LLCBuilding a Culture of AccountabilityApril 09, 2019, 11:30 AM - 12:30 PM, Sands 308/309

How do you improve the culture of your business? How do you get your employees to be more engaged and to take ownership? To create a culture of accountability where employees are engaged and seek ownership, you start by practicing what you preach. Join leaders in the industry to hear how they work with their teams, discuss best practices, and describe the components that build a culture of accountability.

Moderator: Paul Boucherle, Matterhorn Consulting LLCPresenters: Christine Lanning, Integrated Security Technologies; Shad McPheters, Northland Controls; Ric McCullough, PSARMR: Transforming the Security IntegratorApril 09, 2019, 1:30 PM - 2:30 PM, Sands 308/309

Now more than ever, it is imperative for security companies to be successful at generating recurring monthly revenue (RMR).  Security companies without an RMR component miss out on the steady, long-term monthly income that can be generated from service contracts, remote monitoring services, and other automated features and components end users are increasingly looking for.  In this session, attendees will discover how to increase stability in their security company’s cash flow.  Additionally, end users will learn about the value of having ongoing support and smooth, reliable operation of their systems.

Presenters: Bill Bozeman, PSAMarketing Strategies for Small to Medium Sized Security CompaniesApril 09, 2019, 2:45 PM - 3:45 PM, Sands 308/309

The goal of marketing is to connect your business’ value to the right customer base.  Marketing to potential customers is the lifeblood of your security company.  It is a simple concept but can take on many different shades.  There is no magic bullet.   In this session, attendees will examine which strategies may be viable and which could potentially be a waste of company resources.  Session attendees will identify which marketing strategies and techniques to utilize and adapt to align within their business and company budget.

Moderator: Tim Brooks, PSAPresenters: Robbie Danko, LVC Companies; David Morgan, Security Dealer Marketing; Jamie Goswieler, Vector FirmThe Convergence of Cyber and Physical Security- A Shared ResponsibilityApril 09, 2019, 4:00 PM - 5:00 PM, Sands 308/309

The IP-enablement of security technology has created an ever-growing cyber impact on the physical security industry.  While well intended, this convergence has created a new security threat that both public and private organizations are struggling to combat.  In this session, attendees will hear about the shared responsibility of the manufacturer, integrator, and end user and the protections that are being implemented to harden physical security systems, along with the challenges that both the integrators and end users face with the implementation of technologies and the convergence of cyber and physical security.

Moderator: Gary Hoffner, Photo-Scan of Los Angeles, Inc.Presenters: Andrew Lanning, Integrated Security Technologies; David Brent, Bosch Security To register for the ISC West conference or learn more about the PSA education track, visit

PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA’s mission is to empower its owners to become the most successful systems integrators in the markets they serve. PSA brings this mission to life by partnering with industry leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations. Learn more at

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