February 1, 2019

  “Liar Liar Pants On Fire” presented by body language expert, Traci Brown named as PSA TEC Keynote Presenter

WESTMINSTER, CO- February 1, 2019 – PSA ( the world’s largest systems integrator consortium, today announced that Traci Brown, body language and persuasion expert, speaker, author and 3 time US collegiate cycling champion, will be featured at PSA TEC as the keynote presenter. Her presentation, “Liar Liar Pants On Fire”, will take place on Tuesday, March 12, 2019 at 11:30 AM during lunch.  All TEC attendees are invited to attend this general session. In her fast paced, interactive program, Traci teaches lie, fraud and identity theft detection she’s used to get to the truth in billion dollar business deals, crimes and politics. Traci is not only a master lie detector, she’s a persuasion expert.  Her persuasion system landed her a lucrative product deal with Kevin Harrington, a Shark from ABC’s hit show Shark Tank and took her on a wild ride to the big time consumer markets of TV shopping channels, infomercials and beyond. She is the past president of the National Speaker’s Association Colorado Chapter and the author of four books, How to Detect Lies, Fraud and Identity Theft; Persuasion Point; Body Language Confidential and Body Language for Profits. “Traci’s keynote on body language and detecting lies will be a great tool to help TEC attendees,” said Anthony Berticelli, director of education at PSA.  “She will address many of the biggest issues facing the industry today such as hiring and retaining the right talent, effective negotiating and selling and saving time and money, all by getting to the core of one issue that plagues many businesses – lying. The tools presented will be useful for our entire audience.” PSA TEC will be held at the Sheraton Downtown Denver, CO on March 11-14, 2019. Event registration is currently open for all systems integration professionals. Space is limited in select sessions, so attendees are encouraged to register early. To learn more about PSA TEC or to register, visit # About PSA  PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations. PSA’s mission is to empower its owners to become the most successful systems integrators in the markets they serve. PSA brings this mission to life by partnering with industry leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations. Learn more at Media Contact: Kim Garcia Director of Marketing PSA Office: 303-450-3467