PSA TEC 2024 – That’s a Wrap!

May 23, 2024

PSA TEC 2024 was held in Dallas, Texas, May 13-16. This year’s event was designed to inspire and connect security professionals at all levels through prominent connection opportunities, educational sessions, technology certifications, engaging panels and interactive workshops that explored emerging trends and provided professional development. In addition to the return of on-site certifications and technician attendees, we welcomed the inaugural class of TEC Fellows, an opportunity designed to propel the careers of emerging leaders in the security industry by sending them on an all-expenses-paid trip to TEC.

Also new this year, TEC hosted dueling pianists for a rock and roll networking event (spot PSA President & CEO Matt Barnette in costume in the photos below), invited  Access Control Brief's CEO Lee Odess on stage for fireside chats on the future of access control and opened a lounge for attendees to relax and recharge during breaks. The event hosted more than 500 attendees representing 94 of PSA’s most progressive owner and member companies and 45 technology sponsors. A big thank you to the sponsors, speakers and attendees who participated to make it a successful TEC 2024!

VIEW PHOTO GALLERYMark your calendars! TEC 2025 is headed back to Denver on March 23-26 at the Gaylord Rockies Resort & Convention Center.


Relive your TEC 2024 experience or see what you missed in our highlight reel below!


The PSA TEC 2024 education program delivered sessions focused on business and leadership, sales strategy, operations, digital transformation and soft skills to PSA member and owner companies for four days of education as well as a keynote on Tuesday, May 14, morning. TEC also brought back on-site technology certifications led by P3 and industry partners.

Keynote: Leveraging AI for Good

Keynote Zack Kass, AI futurist and former OpenAI head of go to market, explored the intersection of cutting-edge AI advancements and its future trajectory. He shared insights into using AI to alleviate burnout by automating laborious tasks, examples of successful AI integrations across various sectors and provided a blueprint for harnessing AI to reimagine the workplace.


Fireside Chats

Lee Odess invited HID CEO Björn Lidefelt to the stage for the first of two Fireside Chats and acre security CEO Don Joos for the second. The Fireside Chats discussed the future of access control in an open, brief format.

Access Control Brief CEO Lee Odess, HID CEO Björn Lidefelt


Access Control Brief CEO Lee Odess, acre security CEO Don Joos


General Session: Unlocking the Inevitable: Strategies for New Value Creation

Panelists Lee Odess, Shawn Ruddo, Kasia Hanson, Leigh Creel and Andrew Lanning


General Session: Navigating the Currents: A Comprehensive Update on M&A Trends in the Security Integration Industry

Alper Cetingok, Senior Managing Director, Raymond James Investment Banking


General Session: Going Deeper and Wider with Commercial Clients: Bringing Together Security and AV

Security Sales and Integration Digital Editor Craig MacCormack, LINX Multimedia President Travis Deatherage, Texadia Systems Executive Vice President Dawna Payne, USIS AudioVisual Systems Chief Technology Officer Todd Hutchins, Edge President Mike Boettcher


State of the Industry

PSA’s Matt Barnette, Security Industry Association (SIA)’s Don Erickson, Imperial Capital, LLC’s John Mack, LenelS2’s Kumar Sokka, SAGE Integration’s John Nemerofsky


General Session: Women in Security Forum:

Beyond A Seat at the Table - Rethinking Leadership Dynamics

PSA's Brooke Erickson, Security Industry Association (SIA)'s Elli Reges, SecureAlarm's Brent Van Haren, PSA's Candice Aragon


PSA Stockholders' Meeting

PSA Board of Directors





TEC 2024 featured two evening receptions to connect with PSA technology partners and peers as well as the return of TEC Talks, an event that gives integrators face time with top technology partners.

Welcome Reception

On Monday, May 13, we welcomed TEC attendees to Dallas with an evening reception full of peer reunions and new connections.


TEC Talks

TEC Talks took place on Tuesday, May 14, and Wednesday, May 15, allowing attendees to connect with each sponsoring technology partner. The two TEC Talk rounds ended with a cocktail reception.


Rock 'N Keys Showdown: A Dueling Piano Experience

Sponsored by Altronix, Tuesday night ended with a dueling pianos networking event. Attendees had a rockin’ time requesting songs, singing along, wearing their favorite band tee and seeing PSA President and CEO Matt Barnette dressed as Billy Idol!


Off-Site Hosted Dinners

On Wednesday evening, attendees were free to attend dinners hosted by technology partners or PSA employees. Pictured below are integrators from the central region joined by PSA Sales Director Kelly Smith and PSA Account Executive Cade Taormina.


PSA and Security Systems News Integrator of the Year and Bill Bozeman Awards

The Integrator of the Year and Bill Bozeman Awards, brought to you by PSA and Security Systems News, recognize the leading security systems integrators from smaller, local integrators all the way up to the big nationals.


Small Integrator of the Year: AK Technologies


Medium Integrator of the Year: Alscan, Inc.

(not pictured)


Large Integrator of the Year: Tech Systems, Inc.


Bill Bozeman Award: SAGE Integration


Technology Partner Achievement Awards

The PSA Technology Partner Achievement Awards recognize outstanding manufacturers, distributors and service providers based on customer service, shipping support, lead generation returns, product performance and cybersecurity precautions. PSA awarded Johnson Controls Security Products with the Nova Award for achieving highest partner sales and Hanwha Vision with the Superstar Technology Partner of the Year Achievement Award for their exceptional partnership. To see all the award winners, read our news release here.

Nova Award: Johnson Controls Security Products

Superstar Award: Hanwha Vision

Star Awards: 3millID,, Altronix, BCD, LifeSafety Power, Windy City Wire, Zenitel and OpenEye


Committee Appreciation & Awards Brunch

The inaugural Committee Appreciation Awards and Brunch recognized committee members for their service and dedication to sharing knowledge in the industry. Interested in joining a PSA Committee? Learn more here.


TEC Fellowship Winners

TEC 2024 featured the inaugural class of TEC Fellows, an opportunity designed to propel the careers of emerging leaders in the security industry by sending them on an all-expenses-paid trip to TEC. Congratulations to our winners!