SIW Insider Intelligence: Relationship Selling with Diana Hanna

March 16, 2022

PSA Network team members share “Insider Intelligence” with PSA National Director of Sales Diana Hanna shares how building a long-term customer relationship makes you a trusted advisor while also enhancing the brand and image of your company.

My journey in the security industry began in the days of tube cameras, when there were very few women in the market. When I first started, females especially had to know their stuff, and the questions that were asked of the few females were not typically asked of our male counterparts.

We were tested to see if we could stand up against the men. I am not looking for pity, but instead, to share how I got my start selling in security, how it has shaped the successes I have enjoyed along the way, and how I sell today.

Read more about Traditional vs. Relationship Selling in the February 2022 issue of Security Business magazine >>