SSI Visibility in Volatility: Lead with Marketing in a Downturn

In this article, Marissa Vacek, managing director of Swell, a PSA marketing agency, emphasizes the importance of investing in your brand's strategic marketing during times of economic uncertainty.

In times of economic uncertainty, it’s tempting for businesses — especially those in the B2B space — to tighten their belts and slash “nonessential” spending. Marketing often finds itself on the chopping block.

However, history and data repeatedly show that cutting marketing is not a strategy for survival; it’s a shortcut to stagnation.

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