SSI: Why Clear Brand Articulation Is So Important & How to Achieve It with Candice Aragon
PSA Vice President of Marketing and Events Candice Aragon shares how you can work on your unique value propositions with Security Sales & Integration.
PSA recently held a half day of education co-located at NSCA’s BLC event. The topic? Branding for executives. We launched our marketing consultancy for security and A/V systems integrators in 2021 and have had some very interesting takeaways so far about common issues that our clients and prospects are facing.
A clear brand articulation ranks high on that list. You may be wondering why that’s even important and think, perhaps, your brand articulation is just for your marketing team to worry about.
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