Top 5 Blog Posts of 2016
January 6, 2017
The PSA Industry blog is a premiere destination for leaders to share insight on important and emerging topics in the security integration industry. On the blog you will find topics of interest for all members of your team ranging from customer service tips and tricks to best practices for sales personnel. Be sure to check back regularly for new content or subscribe to our monthly newsletter to stay up to date with all things PSA.
Here are the top 5 blog posts from our guest bloggers in 2016 – enjoy!
1. Serving Through Sales
By Sharon Shaw, CPP, PSP, Client Development Manager at Tech Systems, Inc. and Chair of the PSA Sales and Marketing Committee
It’s that lovely time of year… you arrive at the car dealership just in time to help the sales guy hit his quota. You don’t even exit your vehicle before he approaches. He’s friendly enough, but it’s all a game.
2. 3 Surefire Ways to Sell Your Customers on Cloud Hosting
By Brian Matthews, Director of Sales, Feenics
It’s hard to get your customers to change their way of thinking about integrated security solutions, because quite frankly no one likes change. It can be uncomfortable and the thought of the unknown can often set heads spinning and relegate new technology discussions to the sideline.
3. Planning Sets You Free
By Scottie Bahr, Low Voltage Contractors, Service Sales
Back in college I was assigned a book by Dave Ellis titled Becoming a Master Student. It was an easy-read text book for a general education first year course and to this day I still remember many of the important themes outlined in this book.
4. Sorry, That’s Our Policy!
By: Brian Gould, Branch Manager (Arizona), Low Voltage Contractors
Recently I was enjoying a great meal in an exciting environment with extended family. We had a situation arise that was not a huge issue, but worth asking about. When I inquired with our server, she cheerfully recited what was a conditioned response, “sorry that’s our policy, would you like me to ask our manager?”
5. Social Media: A Powerful Tool
By Samantha Brensen, Systems Account Executive, Integrated Protection Service and member of the PSA Sales & Marketing Committee
Sending letters or “snail mail” is a thing of the past. In today’s techno-filled world, social media is a great way to stay in front of both current customers and potential clients.