SDM: Does the Security Industry Need to Rebrand to Attract New Talent?
October 2, 2023
In SDM Magazine, PSA Vice President of Marketing and Education Candice Aragon shares insights into how security businesses can make better use of their marketing strategy to recruit strong talent to their teams and appeal to the next generation of integrators.
Are you struggling to attract strong talent to help run your security business? From what I’ve heard from PSA members, the struggle is real. There are many factors in talent acquisition, but creating a strong brand to drive interest in your company is critical to make it a compelling choice for new recruits.
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