News

PSA Announces Michael Boettcher as EDGE President

August 2, 2022

Westminster, Colo. (August 2, 2022) – EDGE, formerly USAV, today announced the hiring of Michael Boettcher as its president. Boettcher brings over 20 years of audio/visual industry experience to EDGE’s team, most recently serving as president of Global VC – US Division of New Era Technology.

“We are thrilled to welcome Mike to the organization,” said Matt Barnette, CEO of the PSA Network and EDGE. “We have aggressive growth goals for our AV division and Mike will be instrumental in achieving them. His years of industry experience and deep understanding of an AV integrator’s challenges make him an excellent asset.”

EDGE bonds low voltage systems integrators together as an elite industry team. With integrator members throughout the world, partnerships with top AV manufacturers, distributors and service providers, and alignment with leading industry associations, the advantage EDGE provides is unparalleled by any other.

PSA EDGE Michael Boettcher“I am really excited to join this great team,” said Boettcher. “I have been involved with the group for over a decade including serving on the Dealer Advisory Council (DAC).  I look forward to strengthening the relationships fostered during those years and building new ones that will propel EDGE through the next decade.”

During Boettcher’s tenure, New Era Technology was recognized as a Top 50 Systems Integrator by SCN, Top 100 CRN Service Provider, ranked on CRN’s 2020 Fast Growth 150 List and an Industry Leader by Commercial Integrator. New Era also received AVIXA’s elite APEx certification for industry excellence.

Boettcher previously served as president of NSCA and has been on the board of directors since 2014.  He also served as DAC chairman for USAV and is an AVIXA member with a Certified Technology Specialist (CTS) designation.  He holds a Bachelor of Science in Business Administration from Villanova University and played baseball for the Wildcats.

He joins the EDGE team comprised of seasoned industry veterans: vice president, Patrick Whipkey, and director of business development, Cheryl Walton. EDGE now boasts over 90 integrators who collectively generate over $2 billion annually in gross revenue. With integrator presence in over 40 countries and partnerships with 250 technology solutions providers, the EDGE advantage is clear.

For more information about EDGE, visit: www.edge.technology.

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About PSA
PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.

PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations. Learn more at psasecurity.com.

About EDGE
EDGE, owned by PSA, bonds low voltage systems integrators together as an elite industry team. With integrator members throughout the world, partnerships with top AV manufacturers, distributors and service providers, and alignment with leading industry associations, the advantage EDGE provides is unparalleled by any other industry association. EDGE integrators provide clients with the benefit of an international network of low voltage specialists and personal relationships with other local experts. For more information, visit edge.technology.

PSA/EDGE Media Contact
Candice Aragon
Vice President of Marketing and Events
Office: 303-450-3467
caragon@psasecurity.com