PSA Announces 2024 ISC West Education Track Built for the Security Systems Integrator

March 13, 2024

Education Sessions Include Marketing Mastery, Navigating Challenges in Security Integration, Project Planning and Sales Prospecting

Westminster, Colo. (March 13, 2023) – The PSA Network, the world’s largest consortium of professional systems integrators, today announced the PSA education lineup for ISC West in Las Vegas from April 9-12 at The Venetian Expo Convention and Expo Center. The International Security Conference & Exposition – also known as ISC West – is the United States' largest converged security trade event.

“PSA serves the security systems integrator, and we’ve built the 2024 ISC West education courses with their needs in mind,” said Candice Aragon, chief experience officer at PSA. “Our sessions cover a broad range of topics relevant to the PSA member to help them successfully operate and grow their business.”Members of the PSA executive leadership team, PSA committee members and other industry experts will lead the courses. The sessions offered include:  

Mastering Marketing Outreach for Security Integrators: Strategies for Success

April 9, 10 – 11 AM PST

In today's rapidly evolving security industry, effective marketing is essential for security integrators to stand out, attract clients and build lasting relationships. This dynamic session is designed to equip security professionals with the knowledge and strategies needed to master marketing in the context of security integration. From leveraging digital platforms to developing campaigns, participants will gain valuable insights to elevate their marketing game and drive business success in the competitive security sector.

Moderator: Candice Aragon, chief experience officer, The PSA NetworkPanelists: Marissa Vacek, managing director, Swell Marketing Agency; Taylor Neal, marketing manager, Integrated Protection Services (IPS); John Nemerofsky, COO, Sage Integration

Organizational Structure: Setting Your Organization Up for Success 

April 9, 11:15 AM – 12:15 PM PST

It is critical that security integrators understand the power of a smart organizational structure to effectively build and scale their business. This session will cover the key components of organizational structure, and provide guidance to ensure success throughout the culture and dynamic of a company. Additionally, the session dives into leadership for organizational structure, the role of leadership in shaping and maintaining structure and different strategies to reach goals.

Moderator: Brooke N. Erickson, director of learning development, The PSA NetworkPanelists: Matt Barnette, president and CEO, The PSA Network; Shaun C. Castillo, president, Pref-Tech; Dee Ann Harn, general manager, RFI

Effective Project Planning within a Team: Maximizing Team Collaboration

April 9, 1 – 2 PM PST

Project planning is crucial for successful project execution. It allows us to set clear objectives, establish timelines, allocate resources and identify potential risks. In the absence of a project manager, collaboration within the team becomes paramount. Let's explore some strategies to maximize a team's ability to project plan effectively, including clearly defined roles and responsibilities; effective meeting facilitation utilizing collaborative tools; defining project objectives and scope; breaking down tasks and setting milestones; establishing timelines and deadlines; identifying risks and mitigation strategies; ensuring accountability and evaluation and monitoring progress and providing feedback.

Moderator: Tracy Larson, president, WeSuitePanelists: Anson McEachern, program manager, ECD Systems; Deanna VanHout, head of partner program, Paladin Technologies; Tyrone Chambliss, global account manager, Northland Controls

Navigating Challenges in Security Integration: Proven Solution Approaches for Success

April 9, 2:15 – 3:15 PM PST

This session will address critical issues faced by security integrators, offering strategies such as aligning technology with business goals, optimizing workforce and project management and mitigating cybersecurity risks. Attendees will explore insights from real-world examples and best practices, providing a foundational roadmap for success in the dynamic field of security integration.

Moderator: Matt Barnette, president and CEO, The PSA NetworkPanelists: Christine Lanning, president, Integrated Security Technologies; Mike Bradley, CEO and founding member, ECD Systems; Jim Lonie, COO, Integrated Security & Communications

Generational Shift in the Workforce: Adapting to the Changing DynamicsApril 9, 3:30 - 4:30 PMThis educational session is designed to help participants understand and navigate the changing dynamics brought about by the presence of multiple generations in the workplace. This session aims to provide insights into the characteristics, values, and expectations of different generations, enabling participants to foster collaboration, enhance communication and create a harmonious work environment that capitalizes on the strengths of each generation. Best practices will be provided.

Moderator: Brooke N. Erickson, director of learning development, The PSA NetworkPanelists: Tia M. Eskandari, director of service for Allied Universal Technology Services, Allied Universal; Lori Hudnall, vice president, human resources, Sage Integration; Candice Aragon, chief experience officer, The PSA Network

Sales Prospecting: Techniques and Strategies for Effective Outreach

April 11, 10 - 11 AM PST

This educational session is designed to equip participants with the knowledge and skills necessary to effectively identify, engage and convert potential customers into qualified leads. This session aims to provide participants with a comprehensive understanding of sales prospecting techniques and strategies, enabling them to maximize their outreach efforts and achieve greater success in generating new business opportunities.

Moderator: Gannon Switzer, vice president of client engagement, Vector FirmPanelists: Chris Peterson, founder and president, Vector Firm; Pauline Power, sales manager, LONG Building Technologies; Diana Hanna-Bradley, director of strategic accounts, The PSA Network

PSA encourages ISC West attendees to start their day at the PSA booth, L9, in the lobby outside the exhibit hall to see familiar faces, meet new employees and get a caffeine kick! The PSA booth will be open one hour before the morning exhibit hours. 


About PSA. PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boast over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $5 billion annually in security, fire, life safety and pro audio-visual installations. PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and offering a variety of distinctive services that can enhance any company’s operations. Learn more at  Be the rising tide! Media Contact:Jen D. PringleDirector of Marketing and