PSA TEC 2019 Guest Blog: Digital Marketing: Adapting the Tools of the Trade
TEC 2019 is the premier education and networking event for all professional systems integrators in the security and audio-visual markets. This year’s event pivots around a changing market and ways to stay relevant within the industry.
By Jamie Gosweiler | Marketing Manager | Vector Firm
Go-to-market strategies are changing swiftly, and this is largely due to the growing need to market products or services using digital technologies, primarily on the Internet. Digital marketing platforms are earning their place as an integral part of many organization’s marketing plan. They’re becoming more prevalent and efficient than ever before. Yet, many marketing managers are still somewhat unclear as to how best leverage the digital marketing tools available to them. The options can be a bit overwhelming.
Do an online search for digital sales tools and the results will be staggering – they come back in the millions. The cloud computing space is filled with an overwhelming list of digital tools that continues to grow bigger each day. But what digital tools are the best for salespeople in the security industry?
My PSA TEC presentation – Must Have Digital Tools to Assist Sales Professionals in Security – is designed to help you create and deliver industry specific content and engagement at every stage of the buyer’s journey – the step-by-step process a potential customer takes before buying your security solutions.
It will be offered on Tuesday, March 12th from 10:30 a.m. to 11:30 a.m. and will take a deep dive into the digital tools that are best suited for salespeople in the security industry. I will educate on the most effective digital marketing tools to keep you in front of customers. In addition, Prospecting tools and Lead Generation tools will also be explored as will tools that will help optimize your Social Media sharing and position you and your company as subject matter experts.
Time-saving tools and those designed to increase engagement and closing opportunities will also be covered. In summary, we’ll review some of the best tools to help salespeople save time, be organized, improve prospecting efforts, generate leads and close more sales. We will highlight the features and benefits of leading digital sales tools and how security industry salespeople can best leverage them.
Looking forward to seeing you at PSA TEC 2019!
Attend Jamie’s Session at TEC
Must Have Digital Tools to Assist Sales Professionals
Tuesday, March 12 10:30 AM – 11:30 AM
The cloud computing space is filled with an overwhelming list of digital tools that continues to grow each day. But what digital tools are the best for salespeople in the industry? What tools can keep you in front of customers as the experts? To help you save time? To increase engagement? To facilitate closing opportunities? In this session, we will review some of the best tools to help salespeople save time, be organized, improve prospecting efforts, generate leads and close more sales. We will highlight the features and benefits of leading digital sales tools and how salespeople can utilize them in their efforts for lead generation, prospecting, file sharing and more.
Jamie Gosweiler, marketing manager for Vector Firm brings more than 15 years of digital marketing expertise to the security industry. He holds the Inbound Marketing Certification from HubSpot and works with clients on executing inbound marketing programs, as well as offering print and web design solutions. Gosweiler supports Vector Firm’s goal of assisting clients build a superior online web presence. His primary focus is to deliver solutions for clients that build awareness, generate interest and drive actions across multiple marketing channels (PPC, SEO, Social) with the right content, lead capture tools and systems for automated follow up.